Quick Insight Blog
The Marketing Action Plan™ - the missing piece between having a great plan and having great results!
Even when a bank has developed its marketing plan, there typically exists a failure of execution. Why is this? It basically comes down to people not being able to translate the strategy into a set of actionable tasks that can be tracked monthly. Unfortunately, it's all too easy for an entire year to slip by with the marketing plan still not actioned and the sales team wondering to do.
TSG works with your team to take your marketing plan and convert it into a series of tasks that can be monitored and measured. This process of creating the Marketing Action Plan™ (M.A.P) is based on the Norton and Kaplan strategy map concept, and focuses on creating a marketing action plan that is practical and easy to understand and implement.
One of the process outcomes is a visual map that shows how the pieces of the marketing strategy fit together, exactly what segments the bank is targeting, how the bank will differentiate itself, and how the bank will measure the results using a simple marketing dashboard.